Stop Giving Others the Calculator: How to Price Your Art to Sell

This class is intended for creatives at every level.

Someone once said, "If you want to improve your self-worth, stop giving other people the calculator.” The same can be said for art.

If you want to improve sales and increase the value of your art you set the tone. In this workshop you will learn how to:

• How to price art to sell without making up a number
• when and how to raise prices
• How to capitalize on installations and art you can’t “buy”
• Strategies to create accessibility, interest, and buzz around your art without giving away it for free

In this Live Virtual Class, Elizabeth Palmisano, Art Beyond co-founder and the artist behind Charlotte's #NoDaCloudwall, will talk you through strategies for pricing your art and why correct pricing matters.

There will also be dedicated time at the end of our class for Q&A. So write down your questions, grab a cold drink, and we’ll see you on Zoom!

About your instructor:

Elizabeth Palmisano is an award-winning mixed-media installation, fiber, and public artist based in Charlotte, NC. She holds a BA with a concentration in Diversity and Cultural Awareness. Palmisano’s art career began in 2016 and a mere 7 years later she became the artist behind Charlotte's largest community-responsive public art piece, and the first of its kind #NoDaCloudwall. This award winning work is a sculptural mural spanning over 23,000 square feet. Her work is in private and public collections and has been exhibited at galleries and museums such as The Mint Museum, The McColl Center, and Bliss Gallery. She was voted “Best Visual Artist” in the QC Nerve 2020 and 2022 Best in the Nest Awards.